AB Tasty Alternative
AB Tasty is a well-known experimentation and personalization platform used by large brands. CROLabs takes a different approach: one platform, one price, and an AI Advisor that tells you what to test before you start building.
Start free. No credit card. No sales call.
Start free. No credit card. No annual contract.
Trusted by Marketing Teams
CROLabs vs AB Tasty, compared
| CROLabs | VWO | |
|---|---|---|
| Pricing | Free plan available. Paid from €99/mo. | Custom pricing. No public prices. Estimated ~$60,000+/year. |
| A/B testing | ✓ | ✓ |
| Multivariate testing | ✓ | ✓ |
| Visual editor | ✓ | ✓ |
| AI-powered page audits | ✓ | X |
| AI recommendations to experiment | ✓ | X |
| Conversion tracking | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Analytics dashboard | ✓ | ✓ |
| Experimentation Paths | ✓ | X |
| GA4 integration | ✓ | ✓ |
| GDPR compliant | ✓ (EU-hosted, no PII) | ✓ |
| Free plan | ✓ | X |
| Self-serve signup | ✓ | X (demo required) |
| Setup time | 5 min | Weeks (implementation fees common) |
| Code required | No | No |
How are they different?
CROLabs
An AI-powered CRO platform built for marketing teams that want to run experiments independently. The AI Advisor analyzes your pages and delivers prioritized recommendations. The visual editor lets you build variants without code. One snippet, transparent pricing from €99/mo, EU-hosted and GDPR compliant.
Optimizely
An enterprise experimentation and personalization platform used by large brands for A/B testing, personalization, feature flagging, and server-side testing. Acquired by VWO in 2025. Custom pricing with no public price list. Best suited for large organizations with dedicated optimization teams.
Why teams switch to CROLabs
Know what to test before you start testing. The AI Advisor crawls your page, runs a multi-agent analysis, and delivers a prioritized list of recommendations ranked by expected impact. You do not need to figure out where to begin. The Advisor shows you. And you can turn any recommendation into a live experiment directly.
See the price before you talk to anyone. CROLabs pricing is on the website. Free, €99, €219, €359 per month. No custom quotes. No implementation fees. No annual commitment required on monthly plans. You know exactly what you pay before you sign up.
Set up in five minutes, not five weeks. Install one snippet. Open the visual editor. Launch your first experiment. No implementation project. No agency onboarding. No waiting for a technical team to configure the platform for you.
See where visitors drop off, then test there. Experimentation Paths maps the exact journeys visitors take through your site. Where they land, where they leave, and which routes convert. Most teams guess where to test next. Paths gives you the answer based on real visitor behavior.
Why teams are choosing CROLabs
We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.
Kleinfeldt & Thum Media
I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.
KC Malik Consulting & Development
Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.
CORE Marketing
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Pricing
Every plan includes A/B testing, multivariate testing, the visual editor, and conversion tracking. You pick the plan that matches your traffic and the number of sites you want to test on. That is it.
Free
Try CROLabs on a single site. No credit card needed.
€0
- 10k tested users (one time)
- 1 domain
- 1 full page AI Advisor audit
- Testing
- Conversion tracking
- Analytics
- Personalization
Basic
For small teams getting serious about testing.
€99/mo
- 30k tested users
- 3 domains
- 200 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Scale
For growing teams testing across multiple sites.
€219/mo
- 80k tested users
- 5 domains
- 500 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Pro
For teams running a serious testing program at scale.
€359/mo
- 150k tested users
- 10 domains
- 1000 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Custom
Enterprise plans
For organizations that need dedicated infrastructure, custom contracts, and hands-on support.
| Enterprise features | |
|---|---|
| All Pro features | ✓ |
| Tailored tested user quota | ✓ |
| Advanced security and compliance | ✓ |
| Custom contracts, NDAs, DPAs | ✓ |
| Guaranteed response times | ✓ |
| Account Manager (Customer Success Manager) | ✓ |
| Priority Status | ✓ |
| Custom onboarding and team training | ✓ |
| Dedicated Slack channel and video calls | ✓ |
| Dedicated instance | ✓ |
| On prem if needed | ✓ |
| Prioritize features (roadmap feature requests) | ✓ |