AI-Powered A/B Testing That Tells You What to Test. Then Runs It.
Increase conversion rates. Reduce wasted ad spend. Launch tests faster. Grow revenue from existing traffic .
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Trusted by Marketing Teams
Why Most CRO Tools Fail
Stop Guessing. Start Testing What Matters.
Here’s the problem with most conversion rate optimization tools: they give you a testing engine but zero direction. You end up changing button colors for weeks because nobody told you the real issue is your headline.
CROLabs works differently. The AI Advisor scans your page, reviews copy, layout, CTAs, trust signals, mobile experience, and page speed. Then it challenges its own findings using multiple AI agents. What comes out is a short, prioritized list of changes ranked by expected impact.
You pick a recommendation, click one button to open the visual editor with the right element already highlighted, make the change, and launch the test. That’s the whole workflow.
From Install to Insight in Minutes
How It Works
1. Install. Add the CROLabs snippet to your site header. One line of code, once. Works with WordPress, Shopify, Webflow, and any site with a header.
2. Audit. Run the AI Advisor on any page. It crawls your site and delivers prioritized recommendations in minutes.
3. Build. Pick a recommendation and click to open it in the visual editor. The element is already selected. Make your change.
4. Test. Set a conversion goal, choose your traffic split, and launch. CROLabs handles assignment, tracking, and significance.
5. Learn. Watch the results come in. CROLabs tells you when a winner is statistically significant. Implement the winner and start your next test.
Run Experiments Without Developers
A/B Testing That Anyone Can Run
You don’t need a developer to run experiments with CROLabs. The visual editor lets you change any element on your page: headlines, images, buttons, sections, colors, copy. Click it, change it, save it.
Traffic splitting, variant assignment, and cookie management all happen automatically. Set your experiment to active, pick your traffic allocation, and CROLabs handles the rest.
Need more than a simple A/B test? Multivariate testing lets you test multiple changes at once and find the best-performing combination. Just make sure you have the traffic to support it.
Everything You Need to Optimize Conversions
Everything you need. Nothing you don’t.
AI-Powered Page Audits
The Advisor crawls your page, finds conversion blockers, and tells you exactly what to test first.
No-Code Visual Editor
Click any element on your page, make the change, save it. No developers needed.
A/B & Multivariate Testing
Split your traffic, compare variants, and pick winners based on real data, not opinions.
Conversion Tracking
Track clicks, form submissions, page visits, scroll depth, and custom events. Set it once, monitor everything.
Experimentation Paths
See the exact journeys visitors take through your site and find where they drop off before converting.
GDPR Compliant by Default
No personal data collected. No cookie banner needed for CROLabs tracking. Your visitors stay anonymous.
The Complete CRO Platform
All Your CRO Tools in One Place
Most teams cobble together three or four different tools to run a proper testing program. One tool for heatmaps, another for experiments, a third for analytics, and maybe a spreadsheet to keep track of what they tested and why.
CROLabs puts the full workflow into one platform. AI-powered page audits, a visual editor for building variants, an experimentation engine for A/B and multivariate tests, conversion tracking, and analytics that show you exactly where visitors drop off.
One snippet installed in your site header. That’s all the setup you need.
The ROI of Testing Consistently
What Happens When Teams Start Testing
Teams that run experiments consistently don’t get one lucky win. They compound small improvements over months until the numbers are hard to ignore. Here’s what that looks like.
20-30% higher conversion rates over 12 months of consistent testing. Same traffic, more revenue.
Up to 40% lower customer acquisition cost. When more visitors convert, you pay less per customer.
3-5x return on CROLabs investment. One winning test on a high-traffic page can pay for a year of CROLabs in a week.
15-30% less wasted ad spend. Stop sending paid traffic to pages that don’t convert. Fix them first.
Every improvement compounds. A 5% conversion lift this month stacks on top of last month’s 3% lift. Over a year, that’s not incremental. That’s a different business.
See Exactly Where Conversions Are Lost
See Where Visitors Drop Off. Test There.
Numbers are nice. Knowing what to do with them is better.
The analytics dashboard tracks conversions, hits, conversion rate, and time on page across all your experiments. But the real value is in Experimentation Paths. Paths maps out the exact journeys visitors take through your site, where they go, where they leave, and which routes actually lead to conversions.
When you can see that 70% of visitors leave after scrolling past your hero section, you know exactly where to focus your next test. No more guessing which page to optimize.
Built for Marketing Teams, Not Engineers
Built for Marketers, Not Engineers
CROLabs is built for marketing teams, founders, and ecommerce operators who want to improve conversion rates without filing tickets or waiting on dev sprints.
Everything is no-code. The visual editor works on top of your live site. You don’t touch your codebase. You don’t need staging environments. You make a change, save it, and launch the test.
Works with WordPress, Shopify, and any website where you can add a script tag to the header. Setup takes about five minutes.
Fast, Privacy-Safe, GDPR-Compliant Testing
No Flicker. No Tracking Headaches. No SEO Impact.
The snippet loads before the page renders, so visitors never see the original flash before the variant kicks in. Zero flicker.
CROLabs does not collect personally identifiable information. No names, no emails, no IP addresses. GDPR-compliant out of the box. Built and hosted entirely in the EU. No US data transfers.
Search engines always see your original page. All changes happen client-side, so there’s no duplicate content and no impact on your rankings. The script loads asynchronously, so your Core Web Vitals stay clean.
Testimonials
Your Words. Not Ours.
We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.
Kleinfeldt & Thum Media
I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.
KC Malik Consulting & Development
Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.
CORE Marketing
Start Optimizing Your Site Today
Discover what’s holding conversions back in minutes. Sign up free, run the AI Advisor on your highest-traffic page, and launch your first experiment. No credit card. No sales call.
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