About us.
CROLabs started with a simple frustration: great marketing ideas kept dying in developer queues. Tests that should take minutes took weeks. By the time anything went live, the momentum was gone.
So we built a platform where marketing teams can go from hypothesis to live experiment in minutes. No tickets. No waiting. No developer dependency.
what we actually believe
What Drives Every Feature We Build
We believe that the people closest to the customer should be the ones running the experiments. Not the dev team. Not an agency. The marketers, founders, and operators who understand what their audience needs.
That’s why marketers can launch tests in CROLabs in minutes, not weeks. No dev tickets. No sprint planning. Faster experiment launches mean faster answers.
We believe that testing should not require a six-figure contract or a dedicated engineering resource. Good tools should be accessible to teams of all sizes.
CROLabs starts free. Paid plans are built for real teams, not enterprise procurement cycles. More conversions from the traffic you already have, without buying more.
We believe that AI should do more than generate reports nobody reads. It should tell you what to test, why it matters, and make it easy to act on right now.
The CROLabs Advisor gives you prioritized recommendations and turns them into live experiments in clicks. Lower CAC starts with optimizing what you’ve already paid for.
And we believe that if you are spending money to bring visitors to your site, you owe it to yourself to find out what makes them convert.
Stop buying more traffic. Start converting the traffic you already have.
founder, technology & product
Malte
AWS Certified Solutions Architect. 15+ years building marketing technology and conversion infrastructure for companies across energy, ecommerce, and SaaS. Built internal experimentation systems that cut test launch cycles from weeks to under a day and helped marketing teams run over 500 experiments without a single developer ticket.
Malte had a front-row seat to the same story playing out everywhere: a marketing team comes up with a smart idea to improve conversions. They write the brief. They file the ticket. And then they wait. Weeks. Sometimes months. By the time the test finally goes live, the campaign has moved on, the momentum is gone, and nobody remembers why they wanted to test it in the first place.
He built CROLabs to fix that permanently. The same architecture he used to unblock marketing teams internally, now available to every team that’s tired of waiting.
Based in Hamburg, Germany.
founder, growth & commercial
Marius
Former M&A consultant, working across energy, ecommerce, and technology sectors.
Marius saw the same problem from the commercial side. He watched teams pour budget into paid traffic and then send it to landing pages that were never tested, never optimized, and never questioned. Across the organizations he worked with, he estimated that companies were leaving 15-30% of their conversion potential on the table simply because nobody was testing. The traffic was expensive. The pages were not pulling their weight. And the tools that were supposed to help were either too complicated for marketers to use on their own or too expensive for teams that were not enterprise-sized.
He built the commercial side of CROLabs to close that gap. If you’re already paying for the traffic, the ROI of optimizing where it lands is the highest-leverage move most teams aren’t making.
Based in Hamburg, Germany.
why us
Malte spent 15 years inside marketing-driven companies building the technology that powered their growth. Marius spent years inside the boardrooms where commercial decisions were made and budgets were allocated. Between them, they’ve touched over €10bn in deal flow, built experimentation infrastructure used by hundreds of marketers, and seen firsthand what happens when good marketing strategy meets bad execution tooling.
CROLabs exists because they built the conversion optimization tool they both wished existed. One that marketers can actually use. One that doesn’t require a dev team, an agency, or an enterprise contract. And one that’s built on EU infrastructure with GDPR compliance from day one.
how we make decisions
Why We Built CROLabs This Way
Every decision we made about the product comes back to one question: would this help a marketing team run more tests, faster, with better results?
Marketers, not devs, should run experiments. Testing shouldn’t require a six-figure budget or engineering resources. AI should drive action, not just reports. And if you’re paying for traffic, you owe it to yourself to optimize what happens after the click.
That’s why the visual editor works without code. That’s why the AI Advisor connects directly to the testing workflow. And that’s why we built everything to be GDPR-compliant from day one.
We built CROLabs to be the CRO platform that teams actually use every week, not another complex tool they abandon after onboarding. Try it free and run your first test in minutes.
whats next
Where We Are Going
CROLabs started as a solution to a problem we lived with for years. We’re not done.
We ship updates regularly and build in public. You can see what we’re working on, what’s coming next, and vote on the features that matter most to you on our public roadmap.
If there’s something you want to see, tell us. A lot of what’s on the roadmap today started as a message from a user.
privacy-first infrastructure
Built in Germany. Hosted in the EU.
CROLabs is built and hosted entirely in the EU. Your data stays in Germany. No US data transfers, no third-party data sharing, no personally identifiable information collected.
GDPR-compliant testing out of the box. You don’t need to add CROLabs to your cookie consent banner. No tracking pixels, no fingerprinting, no PII.
Privacy isn’t a feature we bolted on after launch. It’s how we built the infrastructure from day one. Hosted in Hamburg, fully compliant with GDPR, and built for teams who care about where their data lives.
Ready to stop guessing and start testing?
CROLabs is free to start. Run your first A/B test in minutes.