Optimizely Alternative
Optimizely is built for enterprises with six-figure budgets and dedicated optimization teams. CROLabs is built for marketers who want to run experiments now, without a sales call, a custom contract, or a developer on speed dial.
Start free. No credit card. No annual commitment.
Trusted by Marketing Teams
CROLabs vs Optimizely, compared
| CROLabs | Optimizely | |
|---|---|---|
| Pricing | Free plan available. Paid from €99/mo. | Starts at ~$36,000/year. Custom quotes only. |
| A/B testing | ✓ | ✓ |
| Multivariate testing | ✓ | ✓ |
| Visual editor | ✓ | ✓ |
| AI-powered page audits | ✓ | X |
| AI recommendations to experiment | ✓ | X |
| Conversion tracking | ✓ | ✓ |
| Audience targeting | ✓ | ✓ |
| Analytics dashboard | ✓ | ✓ |
| Experimentation Paths | ✓ | ✓ |
| GA4 integration | ✓ | ✓ |
| GDPR compliant | ✓ (EU-hosted, no PII) | O |
| Free plan | ✓ | X |
| Self-serve signup | ✓ | X (sales call required) |
| Setup time | 5 min | Weeks (often requires agency) |
| Code required | No | Often yes |
How are they different?
CROLabs
An AI-powered CRO platform built for marketing teams that want to run experiments without developer dependency. The AI Advisor tells you what to test. The visual editor lets you build it. One snippet, five minutes to set up. Starts free, paid plans from €99/mo.
Optimizely
An enterprise experimentation platform with deep personalization and feature flagging capabilities. Powerful, designed for large organizations with dedicated optimization teams and significant budgets. Pricing starts at ~$36,000/year with custom contracts.
Why teams switch to CROLabs
Start testing in minutes, not weeks. Install one snippet. Open the visual editor. Make a change and launch your first experiment. No agency onboarding. No implementation project. No waiting.
AI that tells you what to test. Optimizely gives you the tools to run experiments. CROLabs also tells you which experiments to run. The AI Advisor crawls your page, analyzes it against CRO best practices, and gives you a prioritized list of recommendations you can turn into tests directly.
Built for marketers, not engineers. The visual editor works on your live site. Click, change, save, launch. No staging environments. No code reviews. No developer queue. Your team runs the experiments independently.
Why teams are choosing CROLabs
We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.
Kleinfeldt & Thum Media
I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.
KC Malik Consulting & Development
Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.
CORE Marketing
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No credit card. No sales call. Just answers.
Pricing
Every plan includes A/B testing, multivariate testing, the visual editor, and conversion tracking. You pick the plan that matches your traffic and the number of sites you want to test on. That is it.
Free
Try CROLabs on a single site. No credit card needed.
€0
- 10k tested users (one time)
- 1 domain
- 1 full page AI Advisor audit
- Testing
- Conversion tracking
- Analytics
- Personalization
Basic
For small teams getting serious about testing.
€99/mo
- 30k tested users
- 3 domains
- 200 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Scale
For growing teams testing across multiple sites.
€219/mo
- 80k tested users
- 5 domains
- 500 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Pro
For teams running a serious testing program at scale.
€359/mo
- 150k tested users
- 10 domains
- 1000 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Custom
Enterprise plans
For organizations that need dedicated infrastructure, custom contracts, and hands-on support.
| Enterprise features | |
|---|---|
| All Pro features | ✓ |
| Tailored tested user quota | ✓ |
| Advanced security and compliance | ✓ |
| Custom contracts, NDAs, DPAs | ✓ |
| Guaranteed response times | ✓ |
| Account Manager (Customer Success Manager) | ✓ |
| Priority Status | ✓ |
| Custom onboarding and team training | ✓ |
| Dedicated Slack channel and video calls | ✓ |
| Dedicated instance | ✓ |
| On prem if needed | ✓ |
| Prioritize features (roadmap feature requests) | ✓ |