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Pricing

Simple Pricing. No Surprises. Start Free.

Every plan includes A/B testing, multivariate testing, the visual editor, and conversion tracking. You pick the plan that matches your traffic and the number of sites you want to test on. That is it.

Not sure which plan you need? Start with Free. Upgrade when you are ready.

Monthly Yearly (-20%)

Free

Try CROLabs on a single site. No credit card needed.

€0

  • 10k tested users (one time)
  • 1 domain
  • 1 full page AI Advisor audit
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Sign Up Free

Basic

For small teams getting serious about testing.

€99/mo

  • 30k tested users
  • 3 domains
  • 200 AI Advisor credits
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Get Started
Most Popular

Scale

For growing teams testing across multiple sites.

€219/mo

  • 80k tested users
  • 5 domains
  • 500 AI Advisor credits
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Get Started

Pro

For teams running a serious testing program at scale.

€359/mo

  • 150k tested users
  • 10 domains
  • 1000 AI Advisor credits
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Get Started

Custom

Enterprise plans

For organizations that need dedicated infrastructure, custom contracts, and hands-on support.

Enterprise features
All Pro features✓
Tailored tested user quota✓
Advanced security and compliance✓
Custom contracts, NDAs, DPAs✓
Guaranteed response times✓
Account Manager (Customer Success Manager)✓
Priority Status✓
Custom onboarding and team training✓
Dedicated Slack channel and video calls✓
Dedicated instance✓
On prem if needed✓
Prioritize features (roadmap feature requests)✓
Schedule a Demo

Testimonials

Your Words. Not Ours.

Paul Kleinfeldt

We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.

Paul Kleinfeldt

Kleinfeldt & Thum Media

Karim Malik

I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.

Karim Malik

KC Malik Consulting & Development

Marvin Utangec

Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.

Marvin Utangec

CORE Marketing

Comparison Table

What Every Plan Includes

FreeBasicScalePro
Tested users 10k (one time)30k80k150k
Domains13510
AI Advisor Credits12005001k
Users2235
Testing
A/B testing✓✓✓✓
Multivariate testing✓✓✓✓
Scheduled testsX✓✓✓
Auto-stop rulesXX✓✓
AI Advisor
AI page audits & recommendations✓✓✓✓
More loading……………
Personalization
Screen size targetingX✓✓✓
Device targetingX✓✓✓
Referrer targetingX✓✓✓
Conversions
Click tracking✓✓✓✓
Form submission✓✓✓✓
Page view✓✓✓✓
Time on page✓✓✓✓
Scroll depth✓✓✓✓
Support
Ticket support✓✓✓✓
Email support (24h)(✓) not 24h✓✓✓
Video call supportXXX✓
SlackXXXX

Credits

How Credits Work

Credits reset monthly on paid plans. The free plan includes 20 one-time credits so you can try the Advisor before committing. No surprise charges. No per-seat pricing for the Advisor. Just a clear, predictable system.

ActionCredits
Site Audit (base / General)10
Brand Profile (Branded)+2
Campaign Data+8
Full Audit (everything on)20
On-Page Editor Suggestion1

Start with your highest-traffic pages. A 10% conversion uplift on a page that gets 50,000 visitors is worth a lot more than the same uplift on a page that gets 50.

Start free. Today.

Sign up for free and run your first AI audit in minutes.

No credit card. No sales call. Just answers.

Start Free Today

FAQ

Before you hit ‘Contact Us’…

No. You copy one JavaScript snippet into the of your website. That’s it. The whole setup takes about five minutes. If you’re on WordPress, you can use a free plugin and skip code editing entirely. Once the snippet is installed, everything works: experiments, the visual editor, analytics, and the AI Advisor.

The Advisor crawls your page and runs a multi-agent AI analysis against CRO best practices. You get a prioritized list of recommendations ranked by estimated impact. Actionable ones can be turned into experiments directly. Add Brand Profile or Ad Campaign Data for deeper results.

No. The script loads asynchronously, so it never blocks your page from rendering. It also avoids layout shifts, which means your Core Web Vitals scores stay unaffected. Variants are applied before the page is visible to the visitor, so there’s no flicker either.

Yes. CROLabs does not collect names, email addresses, IP addresses, or any other personally identifiable information. All tracking is anonymous and aggregated. You don’t need to add CROLabs to your cookie consent banner for analytics tracking. That said, always check with your own legal advisor for your specific situation.

You need at least 300 unique visitors per variant before drawing any conclusions. A standard A/B test with a 50/50 split means roughly 600 unique visitors total. If your page gets less traffic, tests will take longer. Start testing on your highest-traffic pages first for faster, more reliable results.

A/B testing compares two versions of a page. You change one thing and see which version converts better. Multivariate testing changes multiple elements at once and measures every combination. A/B tests are simpler and work with moderate traffic. Multivariate tests are more powerful but need significantly more visitors to produce reliable results.

Yes. Enable the URL Tag feature in your Lab settings and CROLabs will automatically append an experiment ID to the URL for every visitor in an active test. You can then use that parameter in GA4 Explorations to segment visitors by variant and compare performance. Full setup takes a few minutes.