VWO Alternative
VWO is a solid testing platform with a long track record. But as it has grown, so has its complexity and pricing. CROLabs gives you A/B testing, multivariate testing, conversion tracking, and analytics in one clean platform, plus an AI Advisor that tells you what to test first.
Start free. No credit card. No annual contract.
CROLabs vs VWO, compared
| CROLabs | VWO | |
|---|---|---|
| Pricing | Free plan available. Paid from €99/mo. | Free starter plan. Paid from ~$314/mo (Growth). Pro ~$972/mo. |
| A/B testing | ✓ | ✓ |
| Multivariate testing | ✓ | ✓ (Pro plan and above) |
| Visual editor | ✓ | ✓ |
| AI-powered page audits | ✓ | X |
| AI recommendations to experiment | ✓ | X |
| Conversion tracking | ✓ | ✓ |
| Heatmaps | ✓ | ✓ |
| Audience targeting | ✓ | ✓ |
| Analytics dashboard | ✓ | ✓ |
| Experimentation Paths | ✓ | X |
| GA4 integration | ✓ | ✓ |
| GDPR compliant | ✓ (EU-hosted, no PII) | ✓ |
| Free plan | ✓ | ✓ |
| Self-serve signup | ✓ | ✓ |
| Setup time | 5 min | 5-35 min |
| Code required | No | No |
How are they different?
CROLabs

An AI-powered CRO platform focused on one thing: helping marketing teams run better experiments. The AI Advisor tells you what to test. The visual editor lets you build it without code. One snippet, one dashboard, transparent pricing starting at €99/mo. EU-hosted and GDPR compliant.
Optimizely

A mature experimentation ecosystem with separate products for testing, insights (heatmaps, recordings), personalization, and planning. Powerful and feature-rich, but the modular pricing means costs add up quickly. Median customer pays ~$16,660/year.
Why teams switch to CROLabs
Know what to test before you start testing. The AI Advisor crawls your page, runs a multi-agent analysis, and delivers a prioritized list of recommendations ranked by expected impact. You do not need to figure out where to begin. The Advisor shows you. And you can turn any recommendation into a live experiment directly.
One platform, one price. Everything included. A/B testing, multivariate testing, conversion tracking, analytics, AI audits, and the visual editor. All in one plan. No add-ons, no separate subscriptions, no surprise costs. You see the price on the website before you sign up.
Multivariate testing from day one. Test multiple changes at once and find the best combination. Available on every CROLabs plan, including Free. No upgrade required to access it.
See where visitors drop off, not just how they click. Experimentation Paths maps the exact journeys visitors take through your site. Where they land, where they leave, and which routes lead to conversions. It is a different perspective than heatmaps and gives you a clear answer to the question: where should my next experiment run?
Why teams are choosing CROLabs
We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.
Kleinfeldt & Thum Media
I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.
KC Malik Consulting & Development
Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.
CORE Marketing
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Pricing
Every plan includes A/B testing, multivariate testing, the visual editor, and conversion tracking. You pick the plan that matches your traffic and the number of sites you want to test on. That is it.
Free
Try CROLabs on a single site. No credit card needed.
€0
- 10k tested users (one time)
- 1 domain
- 1 full page AI Advisor audit
- Testing
- Conversion tracking
- Analytics
- Personalization
Basic
For small teams getting serious about testing.
€99/mo
- 30k tested users
- 3 domains
- 200 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Scale
For growing teams testing across multiple sites.
€219/mo
- 80k tested users
- 5 domains
- 500 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Pro
For teams running a serious testing program at scale.
€359/mo
- 150k tested users
- 10 domains
- 1000 AI Advisor credits
- Testing
- Conversion tracking
- Analytics
- Personalization
Custom
Enterprise plans
For organizations that need dedicated infrastructure, custom contracts, and hands-on support.
| Enterprise features | |
|---|---|
| All Pro features | ✓ |
| Tailored tested user quota | ✓ |
| Advanced security and compliance | ✓ |
| Custom contracts, NDAs, DPAs | ✓ |
| Guaranteed response times | ✓ |
| Account Manager (Customer Success Manager) | ✓ |
| Priority Status | ✓ |
| Custom onboarding and team training | ✓ |
| Dedicated Slack channel and video calls | ✓ |
| Dedicated instance | ✓ |
| On prem if needed | ✓ |
| Prioritize features (roadmap feature requests) | ✓ |