VWO Alternative

An AI-powered VWO alternative for teams that want to test without the complexity.

VWO is a solid testing platform with a long track record. But as it has grown, so has its complexity and pricing. CROLabs gives you A/B testing, multivariate testing, conversion tracking, and analytics in one clean platform, plus an AI Advisor that tells you what to test first.

Start free. No credit card. No annual contract.

Trusted by Marketing Teams

CROLabs vs VWO, compared

CROLabsVWO
PricingFree plan available. Paid from €99/mo.Free starter plan. Paid from ~$314/mo (Growth). Pro ~$972/mo.
A/B testing
Multivariate testing
(Pro plan and above)
Visual editor
AI-powered page auditsX
AI recommendations to experimentX
Conversion tracking
Heatmaps
Audience targeting
Analytics dashboard
Experimentation PathsX
GA4 integration
GDPR compliant
(EU-hosted, no PII)
Free plan
Self-serve signup
Setup time5 min5-35 min
Code requiredNoNo

How are they different?

CROLabs

An AI-powered CRO platform focused on one thing: helping marketing teams run better experiments. The AI Advisor tells you what to test. The visual editor lets you build it without code. One snippet, one dashboard, transparent pricing starting at €99/mo. EU-hosted and GDPR compliant.

Optimizely

A mature experimentation ecosystem with separate products for testing, insights (heatmaps, recordings), personalization, and planning. Powerful and feature-rich, but the modular pricing means costs add up quickly. Median customer pays ~$16,660/year.

Why teams switch to CROLabs

Know what to test before you start testing. The AI Advisor crawls your page, runs a multi-agent analysis, and delivers a prioritized list of recommendations ranked by expected impact. You do not need to figure out where to begin. The Advisor shows you. And you can turn any recommendation into a live experiment directly.

One platform, one price. Everything included. A/B testing, multivariate testing, conversion tracking, analytics, AI audits, and the visual editor. All in one plan. No add-ons, no separate subscriptions, no surprise costs. You see the price on the website before you sign up.

Multivariate testing from day one. Test multiple changes at once and find the best combination. Available on every CROLabs plan, including Free. No upgrade required to access it.

CROLabs analytics experimentation paths

See where visitors drop off, not just how they click. Experimentation Paths maps the exact journeys visitors take through your site. Where they land, where they leave, and which routes lead to conversions. It is a different perspective than heatmaps and gives you a clear answer to the question: where should my next experiment run?

Why teams are choosing CROLabs

Paul Kleinfeldt

We switched from VWO because the pricing was getting out of hand. CROLabs does everything we need at a fraction of the cost, and the AI recommendations are something VWO never had.

Paul Kleinfeldt

Kleinfeldt & Thum Media

Karim Malik

I signed up mainly for the A/B testing, but the AI Advisor is what kept me. It flagged conversion issues on my landing pages I'd been missing for months. Specific, prioritized, easy to act on. Two tests from the suggestions, both won. Impressed.

Karim Malik

KC Malik Consulting & Development

Marvin Utangec

Honestly I was skeptical about the AI recommendations but they've been surprisingly solid. It flagged stuff on our landing page that we'd been missing for months. Ran two tests from the suggestions and both won. Not bad for the first week.

Marvin Utangec

CORE Marketing

Start free. Today.

Sign up for free and run your first AI audit in minutes.

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Pricing

Every plan includes A/B testing, multivariate testing, the visual editor, and conversion tracking. You pick the plan that matches your traffic and the number of sites you want to test on. That is it.

Monthly Yearly (-20%)

Free

Try CROLabs on a single site. No credit card needed.

€0

  • 10k tested users (one time)
  • 1 domain
  • 1 full page AI Advisor audit
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Sign Up Free

Basic

For small teams getting serious about testing.

€99/mo

  • 30k tested users
  • 3 domains
  • 200 AI Advisor credits
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Get Started

Pro

For teams running a serious testing program at scale.

€359/mo

  • 150k tested users
  • 10 domains
  • 1000 AI Advisor credits
  • Testing
  • Conversion tracking
  • Analytics
  • Personalization
Get Started
Enterprise features
All Pro features
Tailored tested user quota
Advanced security and compliance
Custom contracts, NDAs, DPAs
Guaranteed response times
Account Manager (Customer Success Manager)
Priority Status
Custom onboarding and team training
Dedicated Slack channel and video calls
Dedicated instance
On prem if needed
Prioritize features (roadmap feature requests)