Category: GDPR

GDPR affects how businesses collect data, track user behavior, run experiments, and personalize website experiences in the European Union. Explore practical guides on privacy-compliant analytics, consent management, A/B testing, personalization, cookies, and data processing. Learn how to evaluate CRO and marketing tools from a data protection perspective and understand which implementation choices may require additional consent or documentation. You will also find comparisons of GDPR-conscious tools and practical considerations for website optimization teams. Use these resources to improve conversions while maintaining a responsible and privacy-aware approach to user data.